![]() ![]() It's important to understand that there's more to a successful logo than meets the eye and although it might just seem like a pretty mark on the face of it, it's actually a whole lot more. It wasn't until the 20th Century when corporations began to trademark their identities that the modern day logo was born.īefore you can begin the logo design process, you need to truly understand what a logo is and the role it plays for a company in a modern, commercialised world. If you rewind back to the 1800's, logo's were nothing more than a literal mark/symbol used by brands to let people know who the maker of a particular product was. Logo's have been around for thousands of years in one form or another but up until relatively recently, logo's were rather primitive. ![]() ![]() So, if you want to learn how to design a logo properly, read on and enjoy. I'll be talking about what a logo is, what it does, what factors make a successful logo design and also, the entire design process. In this post however, I'll be walking through the entire process of logo design from start to finish. What's more, most online articles only talk briefly about certain elements/principles of logo design which, when taken out of context, are only mildly useful at best. Now, there's a lot of logo design advice on the internet but to be perfectly honest, a lot of it is either ill-advised or unsubstantiated (or both). It actually has the ability to communicate everything a consumer needs to know about a brand and also, directly influence buying decisions. When a logo is designed well, it's more than just a design. Subconsciously however, that logo is likely having a rather profound effect on the way you perceive that particular brand. Usually, when you see a brands logo, you don't consciously think about the design process or the impression it was intended to make on you. The thing is, creating a successful logo design isn't as straightforward as a lot of people think it is this is due to the fact that there's a lot more to a successful logo than first meets the eye. With corporations, organisations and individuals all around the world spending hundreds of thousands (or even millions) of dollars on the perfect logo design, it can be a pretty lucrative skill to teach yourself in today's market.
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